| Because of his
celebrity status and enormous popularity with mystery readers, Dean Davis
managed to land himself a few big name product endorsements. He is one of
the few authors in history to pull this off successfully. Sometimes, as part
of the deal, Dean worked the products into a King Bennett story. This was
long before product placement became the norm in movies and TV, like it is
nowadays. Let me state that Clark's Teaberry Gum and the Plymouth Fury
were already a part of the King Bennett continuity long before these ad campaigns
started. These corporations came looking for Dean, and not the other way
around, as it has been previously reported in some literary history critiques.
Click on the
thumbnails above to get the skinny on each campaign.
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